NYFORS

NYFORS is a Swedish technology company that builds highly specialized tools for optical fiber processing — technology that sits deep inside global systems of communication, research, and infrastructure, but is rarely visible or easily understood from the outside.

My work focuses on shaping how that complexity is experienced: translating technical language into clear narrative and helping the brand communicate precision without losing accessibility.

This involves working closely with leadership to understand not just what the products do, but why they exist, how they’re used, and what problems they solve. From there, we shape a narrative that holds both accuracy and clarity — allowing the brand to speak to specialists and non-specialists at the same time.

The result is a shift from feature-driven product language to purpose-driven communication: framing NYFORS not just as a manufacturer of tools, but as a partner in the systems that make modern communication, defense, research, and many complex innovations possible.

Scope
Web, product messaging, and social communication for a global technical audience.