Voices

K12: 25-Year Campaign

Voices extends beyond a docu-series and into a wider campaign ecosystem including social adaptations and stills that work together to highlight the range of student experiences—without reducing them to a single message or outcome.

“Tomorrow’s education today.”

Role: Creative Director, On-set Director, Producer

Focus: 100% original content capture, 0% stock

Role: Producer, Cinematography

Focus: Highlighting a multi-faceted subject’s experience

“It’s really more of a sanctuary. ”

Role: Producer & On-set Interview Director

A teenage farmer and aspiring veterenarian,

a community activist and artist,

a fearless paralympian,

a graduate…

Voices features 12 unique students, captured over twelve months.

Organic & Paid Social Cut Samples

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Old Spice x SypherPK — Cultural Campaign