Old Spice x SypherPK
8.2M views
Using streamer talent to introduce Old Spice to a new generation.
Th3ToolBox and United Esports partnered with SypherPK to connect a heritage brand to a younger audience. This partnership became a cultural bridge, letting Sypher’s voice naturally introduce the brand in a way that felt authentic, entertaining, and aligned with how this audience already consumes content.
Role: Producer
Campaign Ecosystem
The campaign was designed as a connected experience. A live brand moment, extended through social and paid, and held together by a consistent narrative and tone.
Built a real-time interactive brand world using green screen, live animation, and character design within the livestream format.
Translated the live experience into short-form social and paid assets to extend the campaign beyond the stream.
Orchestrated live production, animation, platform, and post teams to ensure consistency across all touch points.
In the Studio
