Real Families, Real Stories

Stories of learning, belonging, and community in digital schools.

Ohio Virtual Academy — Maleah and her Mom

“Can you make friends?”

A student and her mother share their experiences with online education in parallel interviews, offering an honest perspective on community, academic growth, and college preparation at Ohio Virtual Academy, and highlighting how a digital school model can still feel deeply human.

Role: Campaign Creative Director & On-Set Director

Focus: Interview direction · Narrative shaping · On-screen trust

On Location

This work was created on the ground, traveling across the US to meet families in their homes and communities and to listen to how digital learning actually shows up in their daily lives. It spanned 15 states and 36 online schools, shaped through conversations with both school leaders and families across different communities.

The stories here come from many places, but they share a common thread: a desire for connection, growth, and belonging.

Locations: Arizona, Arkansas, California , Colorado, Florida, Indiana, Michigan, New Mexico, North Carolina, Ohio, Oklahoma, South Carolina, Texas, Virginia, Washington, Wisconsin.

Arizona Virtual Academy — In-person Community

“last time we had a whole pizza party!”

A father reflects on community, connection, and family engagement within the digital learning environment at Arizona Virtual Academy. Real families and real stories reinforcing the humanity and community behind the digital product.

Role: Campaign Creative Director & On-Set Director

Focus: Interview direction · Narrative shaping · Social Proof (zero use of stock or Ai)

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Old Spice x SypherPK — Cultural Campaign

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Field & Documentary